Every day, customers drive into service bays with repair bills running into the thousands. They’re frustrated, sometimes shocked — and yet, the conversation almost never turns to protection. No one at the dealership says, “Let’s make sure this doesn’t happen again — let’s talk about a Service Contract.”
And that’s the problem.
These customers are the lowest-hanging fruit a dealership has. They’re engaged. They’re in your service drive. They just experienced the pain of an unexpected repair — the exact moment they’re most open to protecting their investment. Yet in nearly every franchise store, these customers walk out the door unprotected, leaving both the customer and the dealership vulnerable.
When the dealership fails to re-engage, third-party companies like CarShield swoop in. They flood your customers with mailers and ads promising “protection,” but what they really offer are inferior coverages, limited benefits, and customer confusion.
Your customers end up with coverage that doesn’t measure up to the products your dealership can offer — products that are backed by your trusted providers and service teams.
So the question becomes: Why are dealers leaving their own customers to the wolves?
This is where Pauldron steps in.
Pauldron fills that void by reconnecting dealers and customers in a fully digital path to coverage. Our platform identifies those repair customers, educates them on available protection products, and engages them automatically — right when they’re most in need of coverage.
No outbound calls, no forgotten follow-ups — just smart, automated lifecycle marketing that keeps your customers connected to your store long after the sale.
With Pauldron, dealers can:
Reach every service drive customer automatically.
Offer the right coverage at the right time.
Compete head-on with third-party programs.
Protect their customers — and their profit center.
Your customers shouldn’t have to learn about protection from a TV commercial after spending $2,000 on a repair. They should hear it from you, the dealer they trust.
Pauldron makes that happen.
By automating re-engagement, delivering real-time coverage options, and keeping your dealership front and center, Pauldron ensures your customers never walk out unprotected again.